Holistic is critical: Brynne Hazzard takes the marketing helm at FYLD

FYLD, industry-leading provider of field work execution technology, recently added a Head of Marketing to its rapidly expanding team with the appointment of Brynne Hazzard in Denver, Colorado, marking a significant milestone as the company continues its expansion in the Americas.

With a proven track record in executing robust Go To Market (GTM) and Account Based Marketing (ABM) strategies, Brynne brings over a decade of B2B marketing experience to the role. Her passion for transformative technology aligns with FYLD’s mission to revolutionize how the utilities and infrastructure industries enable highly productive and safe operations through harnessing the power of real time data captured in the field.

“I’m thrilled to join FYLD in bringing transformative technology to the companies and individuals that build our infrastructure and power our everyday lives,” says Brynne. “From infrastructure development to essential services, FYLD’s solutions are already driving meaningful change, and I’m excited to be part of this progressive company’s journey.”

Her career has been marked by a commitment to driving innovation and delivering impactful strategies. With experience in Connected Worker and Work Execution software, as well as Edge Compute technology, ABM software and email deliverability technology, Brynne is well-positioned to lead FYLD’s marketing efforts in the dynamic US market and internationally as the company continues to scale its operations across the UK, Europe, Australia, and South America. 

Brynne explains her recognition of both the challenges and opportunities for FYLD as the company embarks on its global growth. “This is an expansive time for FYLD. As we navigate the complexities of the evolving GTM landscape and the market pull for AI driven field workforce solutions, I’m keen to amplify our story and showcase the true value of our technology to the industries that need it.”

Her expertise lies in crafting holistic GTM strategies that resonate with audiences and drive tangible results. “I believe an approach that encompasses marketing, sales, customer success and product management is critical in today’s fast-changing landscape,” explains Brynne. “With a customer-centric mindset, and by aligning internal teams, exploiting data, and staying agile, we can create a seamless journey for our customers, allowing us to stay competitive and adapt to changing market dynamics. FYLD has seen 3X revenue growth in 2023 because of the real value the technology provides. I’m eager to help amplify this story.”

“We’re delighted to welcome Brynne into the FYLD team to head up our marketing team,” adds FYLD CEO & Co-Founder, Shelley Copsey. “With her strategic vision and deep industry knowledge, Brynne is ideally equipped to showcase FYLD’s unique capabilities in harnessing data to transform field workforce operations, and drive our marketing efforts forward as we continue to innovate and expand. We look forward to the invaluable contributions she will make to our team.”

Brynne lives in Arvada, Colorado, with her husband and dog. She spends her free time in the mountains rock climbing, camping, and skiing. 

If you would like to reach out to Brynne, you can connect with her on LinkedIn.