FYLD Appoints Chief Commercial Officer to Accelerate Global Expansion

FYLD has appointed Diego De La Sotta as the company’s new Chief Commercial Officer.

In his new role, Diego will spearhead FYLD’s international growth strategy, aiming to amplify the company’s footprint from the United Kingdom to North America, Latin America, and Australia, where the heavy civil and utility industries are facing escalating costs, labor shortages and severe supply chain disruptions.

Diego, with over two decades of experience spanning IT, sales, and marketing, has held key roles at prominent SaaS and IT companies globally. He joins FYLD with a rich set of skills in driving growth for high-potential tech companies. His understanding of technology and industrial workforces will help to accelerate FYLD’s growth even further, taking customers into new horizons of safety and efficiency by leveraging AI innovations such as Computer Vision, Natural Language Processing, Machine Learning, and Predictive Analytics.

In his new role as Chief Commercial Officer at FYLD, Diego’s entrepreneurial background and commitment to harnessing technology will be instrumental in advancing the company’s mission. His focus on customer satisfaction, team well-being, and overall company prosperity aligns perfectly with FYLD’s core values and objectives.

FYLD Chief Commercial Officer
FYLD Chief Commercial Officer, Diego De La Sotta

FYLD’s robust technology provides a real-time view of fieldwork operations, with AI analytics designed to pinpoint operational risks and inefficiencies. This allows for improved spans of control, optimizes communication within supply chains, and facilitates remote collaboration in extended geographical areas. It enables new field operatives to on board more quickly, have the right information at their fingertips to be effective and be supervised remotely.

Diego’s strategic appointment coincides with the rapidly expanding global remote workforce market, expected to grow from USD 3.4B in 2020 to USD 9.6B by 2026 at a CAGR of 18.7% during the forecast period, according to Stratview Research[1].

Commenting on his new role, Diego stated: “As a part of the portfolio of one of the world’s largest infrastructure investors, Ontario Teachers’ Pension Plan, FYLD has the full support and confidence of a USD 190B organisation. This validation of FYLD’s data-driven platform, including emerging generative AI capabilities, alongside our hands-on experience with field workers and operational teams, positions FYLD perfectly to enable heavy civil and utility organizations to harness the numerous benefits of improved productivity, safety, and compliance.”

FYLD has also welcomed Danielle Ullner, Managing Director and Partner at BCG X, to its board. Based in the US, Danielle has 20 years of experience as an advisor, investor, and operator in the venture capital and startup ecosystem.

Shelley Copsey, CEO at FYLD, said: “By welcoming Diego to our team, we are unlocking a wealth of experience, strategic insight, and industry knowledge. FYLD operates in safety-critical sectors, so our highest priority is always that everyone returns home safely at the end of each day. Diego shares this principle and is firmly behind our mission to develop pioneering digital solutions for improved productivity and safety in the field.

“I’m equally thrilled to have Danielle join FYLD’s board and look forward to engaging her strategic perspective on future growth, increasing market share, and deploying data-led insights as our technology continues to evolve, particularly focused on generative AI.”

[1]  https://www.stratviewresearch.com/1673/connected-worker-market.html#market-insights